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SFW expands UX and user research capabilities for government clients
21 April 2016
SFW is expanding its discovery phase services to meet demand from government clients in line with the Government Service Design Manual aim to 'build services so good that people prefer to use them'.

User research, interaction design, and content design are playing an increasingly important role in delivering the simpler, clearer, faster public services that departments and agencies are looking for.

The expansion ticks three strategic boxes for SFW. Firstly it allows the company’s client base to procure specialist UX and user research people quickly and easily. Secondly it makes hiring user research facilities easier and more affordable with seven locations and three easy-to-buy packages, ideal for those on a limited budget.  And finally, it extends our capacity to provide full end-to-end delivery of Digital Public Services from Discovery through Alpha and Beta to Live.

The expanded services are included in the government's Digital Outcomes and Specialists (DOS) framework available via the Digital Marketplace.

Examples of SFW user research in action include:UR-lab-locations-(1).png

  • National Archives - a discovery phase project putting user needs at the centre of future service design.
  • Surrey Police - a suite of online services allowing citizens to interact quickly and conveniently with the Police in non-emergency situations.
  • Environment Agency - end-to-end regulatory service design with user research at its heart.

With facilities across the UK, you can access high quality user research labs closer to where you work




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